Master Your Mind. Elevate Your Game.
Helping high performers master their mind so they can elevate their game—whether that game is athletics, business, or life itself.
Get the Book
Win the Inner Game and the Outer Scoreboard Will Follow.
Do you ever feel like your mind is holding you back more than your ability? I’ve been there.
I’ve performed at the highest levels—and I’ve failed on the biggest stages.
What I learned is this: pressure doesn’t reveal your talent—it reveals your Mind Strength.
That’s why I built Mind Strength Coaching—to help athletes, coaches, professionals, and leaders stop playing not to lose and start showing up with House Money.
Get the Book
Start Your Mind Strength Journey — Download Chapter 1 of The Mind Strength Playbook for Free
This chapter becomes the foundation for whatever “game” you’re playing—athletics, business, or life.
Win the inner game, and the outer scoreboard will follow.
What Is Mind Strength Coaching?
Investing in your skills is a necessity—it’s what gets your foot in the door.
But it’s the mechanics of your mind that determine whether you stay in the room, lead it, and perform when it matters most.
Today, there’s more noise, pressure, and expectation than ever before—deadlines, competition, scrutiny, social media, opinions from every direction. With all of that coming at you, what are you doing to stay grounded and clear?
Most high performers work relentlessly on improving their craft—skills, preparation, execution—yet almost none train the system that controls all of it: the mind. Your mental game is the force multiplier. Without it, even the most prepared talent struggles to show up consistently under pressure.
Mind Strength Coaching changes that.
It trains your mind the same way elite performers train their craft—intentionally, systematically, and repeatedly—so you stay confident, composed, and consistent, no matter the situation. Instead of riding an emotional roller coaster, you learn to control your identity, your confidence, and your performance.
Skills get you in the game.
Mind Strength keeps you there.
Meet
Coach Luke Falk
From walking on at Washington State to becoming the Pac-12’s all-time leading passer, playing in the NFL, and coaching at the college level, Coach Luke Falk has lived the highs and lows of high-stakes performance.
His book and Mind Strength framework are built from Real Life Experience (R.L.E)—less theory, more truth—designed to help high performers think clearly and compete confidently when it matters most.
“There’s a quicker way to gain the information experience provides, namely, ask somebody who already has it.” - John Wooden
Learn More About Coach Luke FalkThe Mind Strength Plan
A simple, repeatable system for building clarity, confidence, and composure under pressure.
Step 1: Build the Foundation
Read or listen to The Mind Strength Playbook.
Understand how pressure works—and learn to think clearly, decide confidently, and perform freely when it matters most. Read or listen to The Mind Strength Playbook, whichever fits your routine.
Step 2: Apply It Daily
Virtual Locker Room (included with your book or audiobook purchase).
Use the Virtual Locker Room (included with your book or audiobook purchase) to apply what you’ve read or listened to daily.
Step 3: Reinforce It Weekly
Stay sharp with the Mind Strength Newsletter.
Start your week off on the right foot with a short, practical Mind Strength message delivered every Monday—designed to reinforce the principles, keep your mindset clear, and build consistency over time.
Free Coaching Videos
Every Athlete Feels Nerves.
Most Don't Know What to Do with Them.
Game stress and nerves show up at every level — athletes feel it, coaches see it, parents worry about it.
The problem isn’t nerves. It’s not having a process to manage them.
I’m giving you free access to two coaching videos that teach simple, proven tools to calm the mind, use your nerves to your advantage, and play free under pressure.
If you want to go deeper, you’ll also have the option to upgrade at any time for full access to the complete coaching series.
For athletes, coaches, and parents
Get the Free Coaching Videos
Mind Strength Coaching Products
Master Your Mind. Elevate Your Game.
Audiobook-
The Mind Strength Playbook
$19.99
The foundation of Mind Strength training for athletes, coaches, and parents—proven tools to build confidence, focus, and composure under pressure.
Physical Book-
The Mind Strength Playbook
Starting at $22.99
The foundation of Mind Strength training for athletes, coaches, and parents—proven tools to build confidence, focus, and composure under pressure.
Coaching Video-
How to Manage Game Stress & Nerves
$99
A self-paced coaching video series for all athletes & coaches featuring guided breathwork and visualization to calm their mind, overcome their nerves, and play free.
Join the Mind Strength Movement Newsletter
Your quick, energizing boost to kick off the week on the right foot. Subscribe to get the Monday Morning Mind Strength Message delivered to your inbox.
Ready to Play with House Money?
If you’ve done the work but still feel held back when the pressure hits, it’s time to address the mental side.
You don’t have to white-knuckle your way through high-stakes moments. You can train your mind the same way you train your skills—intentionally, consistently, and with purpose.
Get the BookLATEST FROM THE BLOG
THE MIND STRENGTH MOVEMENT
Check in each Monday for weekly stories, tools, and strategies to help you master your mind and elevate your life.
