Meet Coach Luke Falk
From Walk-On, to Pac-12 Record Holder, to NFL Quarterback, to College Football Coach.
Coach Luke Falk is a college football coach, former NFL quarterback, and the Pac-12’s all-time passing leader whose career has been shaped by pressure, perseverance, and performance at the highest levels.
Luke wasn’t an overnight success. He walked on as a quarterback at Washington State Cougars football, where nothing was guaranteed. What separated him wasn’t talent alone—it was the mindset he developed and applied daily. Along the way, he was mentored by legendary coach Mike Leach, whose unconventional wisdom challenged how Luke thought about competition and leadership, and by Craig Manning, who taught him that the mind—like the body—can be trained.
Those lessons changed everything.
Luke earned a scholarship in his second year and went on to become the Pac-12’s all-time leader in passing yards, touchdowns, and total offense. He won the Burlsworth Trophy as the nation’s top walk-on and was drafted into the NFL by the Tennessee Titans, later playing for the Miami Dolphins and New York Jets.
Mind Strength ProductsAfter his playing career, Luke transitioned into coaching, driven by a desire to develop quarterbacks and help athletes navigate the mental side of performance. He coached quarterbacks at Wingate University before being hired as the Offensive Coordinator and Quarterbacks Coach at the University Northern Iowa, where he led the offseason and spring installation of the offense.
Following spring ball, a family health matter required Luke to step away and return closer to home. That season of reflection clarified what mattered most to him—not just scheme or recruiting, but teaching the Mind Strength skills that endure long after the final whistle.
Mind Strength Products
Today, Luke is actively coaching college football while continuing to teach and write about Mind Strength—work shaped directly by his experiences as both a player and a coach. He is the author of The Mind Strength Playbook and a sought-after speaker on performance, confidence, and leadership under pressure.
His mission is simple: help people master their mind so they can elevate their game—whether that arena is athletics, business, or life itself.
Mind Strength ProductsPlaying Career
- College:
- Walked on and earned a scholarship at Washington State University for Mike Leach.
- Burlsworth Winner-Awarded to College Football’s Most Outstanding Walk-On (2017)
- Pac-12 Records
- Passing Yards Leader (14,486)
- Passing Touchdowns Leader (119)
- Total Offense (14,086)
- NFL
- Drafted in the 6th round Pick No. 199
- Played for the Titans, Dolphins and Jets.
Coaching Career:
- Private QB & Mind Strength Coach (2021 & 2022)
- QB’s Coach @Wingate University (2023)
- OC @ University of Northern Iowa (Spring 2024)
- Mind Strength & High Performance Coach (Current)
