About

Coach Luke Falk

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BUILT UNDER PRESSURE: THE LUKE FALK STORY

The journey of Luke Falk—from overlooked athlete to record-breaking quarterback, and now helping others perform under pressure.

THE WALK-ON BET

Walked on for Coach Mike Leach at Washington State University after receiving limited opportunities to play at the Division I level. Arrived on campus as the fifth-string quarterback and earned a scholarship within his first year.

EARNING THE START

Falk made his first career start as a redshirt freshman and was named Pac-12 Offensive Player of the Week after completing 44/61 passes for 471 yards and 5 touchdowns while leading a fourth-quarter comeback victory. It was the first of 40 career starts at Washington State.

RECORD-BREAKING CAREER

As Washington State's starting quarterback, Luke became the Pac-12's all-time leader in passing yards and passing touchdowns while helping lead one of the nation's most productive offenses. During his career, he was named the 2017 Burlsworth Trophy winner, awarded annually to the nation's most outstanding player who began his career as a walk-on.

THE NEXT LEVEL

Selected by the Tennessee Titans in the 2018 NFL Draft, Luke went on to spend time with the Tennessee Titans, Miami Dolphins, and New York Jets organizations. During his NFL career, he had the opportunity to play on Monday Night Football and start against Tom Brady and the defending Super Bowl champion New England Patriots.

BUILDING MIND STRENGTH

After his playing career, Luke transitioned into college coaching, making stops at Wingate University and the University of Northern Iowa. When family priorities brought him back home, he shifted his focus from coaching football to coaching the one thing he had seen impact performance at every level of competition: the mind.

Drawing from his experiences as a walk-on, record-setting quarterback, NFL player, and college coach, Luke founded the Mind Strength movement and authored The Mind Strength Playbook. Today, he works with athletes, coaches, athletic departments, business leaders, and organizations through speaking engagements, coaching, and training programs focused on performance, leadership, and personal development.

READY TO BUILD YOUR MIND STRENGTH?

Whether you're an athlete, coach, athletic department, or business leader, discover how Mind Strength can help you and your team perform at your best when it matters most.

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PROVEN UNDER PRESSURE

14,486 Yards
119 Touchdowns
Pac-12's All-Time Leading Passer
Burlsworth Trophy Winner
Nation's Top Player who began career as a walk-On
Washington State's All-Time Wins Leader
27  WINS
Drafted NFL Quarterback
6th Round Pick 199
RLE
Real Life Experience
Lived. Not Theorized.

The principles Coach Luke Falk teaches weren't learned from a textbook—they were earned in the arena. From a walk-on quarterback to the NFL, collegiate coaching, and entrepreneurship, Luke has lived the lessons he now shares with others.

Mentored by some of the top performers and leaders in their fields, Luke combines firsthand experience with proven principles to help athletes, coaches, and leaders thrive in their own arena.

2021-2022

Private QB & Mind Strength Coach

Began helping QB's build the confidence, discipline, and Mind Strength needed to perform at their best when it matters most.

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2023

QB Coach — Wingate University

Coached the SAC Freshman of the Year and a National Player of the Week while helping develop quarterbacks and leaders on and off the field.

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2024

Offensive Coordinator — Northern Iowa

In his second year of coaching, Luke earned the opportunity to become the Offensive Coordinator at Northern Iowa. Following spring football, he stepped away from coaching to return home and help with family priorities in Utah.

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2025-TODAY

Mind Strength Coach

Founded Falk Mind Strength Coaching LLC and now leads a growing national Mind Strength movement, helping athletes, coaches, leaders, and organizations build confidence, resilience, and performance under pressure through his programs, writing, and speaking.

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Luke Falk is spot on with his insights and the core message that Mind Strength is about the ability to master your inner world so you can handle anything in the external world. It's applicable not only in sports but also in life
Jason Stacy
Renowned Performance Coach to the 
World's #1 Female Tennis Player

Start Free: Unlock Your Mind 
Strength

Get the Introduction + Chapter 1 of The Mind Strength Playbook in both audio and PDF format — completely free.

Inside Chapter 1, you'll discover how to: 
  • Learn a simple breathing technique to shift from anxiety to focus when it matters most
  • Shift from a victim mindset to a mindset of ownership and personal responsibility
  • The E + P + R = O formula that can transform how you respond to adversity