Air Raid Yor "Offense" 

When people think of Coach Leach’s Air Raid offense, most think of the passing attack, the spread-out formations, and the insane statistics. Which are all true. 

But the real secret sauce was the structure: Less is more. Specialize.

Most offenses try to do everything. They want every formation, every play, every answer for every defense. As a result, they become like Applebee’s: they have everything, but they aren’t truly great at anything.

They become: "The jack of all trades and the master of none."

Leach didn’t buy into the norm. He had few formations, few core concepts, and dressed them up to be run over and over again. That allowed his coaches and players to become masters at what they ran.

They specialized. They eliminated overthinking. They executed. 

And as a result, his offenses were usually near the top of college football and consistently produced at a high level.

So how does this apply to you?

If you’re a coach, build an identity. Decide on the core concepts you believe in, then start eliminating everything else. There are a lot of great ideas and plays out there, but it ultimately comes down to execution. And you can’t practice everything.

If you’re an athlete:

Are you trying to work on everything?
A pitcher trying to develop seven different pitches instead of mastering two or three you can dominate with?

If you’re in business, Air Raid your business.

Are you trying to do it all—offering too many services, chasing too many directions?

How can you condense your business so you don’t confuse your audience, dilute your message, or spread yourself too thin?

What actually moves the needle? Double down on that. Cut the rest.

To close this out, I’ll give you one of my favorite Leach quotes when it comes to the Air Raid:

“You have to have a great capacity for boredom.”

You don’t have to do everything.
You just have to do a few things at a high level—and execute them over and over again.

That’s the Air Raid.

Easy Easy,

-Luke Falk

See you next Monday!