Is what you are working on actually moving the needle?
Does it transfer to what you are doing?

I was fortunate enough to work with Dr. Matt Rhea in high school when he was my strength coach at Logan High. Dr. Rhea later became the Director of Sports Performance at the University of Alabama under Nick Saban winning a national championship before taking a similar role with the New Orleans Saints.

One of the first things I learned from Dr. Rhea was “The Transfer Effect.”

He taught us that training should directly transfer onto the field. Meaning we were going to utilize exercises that would actually help me become a better quarterback… not waste time on things that didn’t transfer or move the needle.

That principle doesn’t just apply to athletes in the weight room.

It applies to business, leadership, coaching, relationships, life, etc.

Is what you are working on transferring to your goals, your arena, and your future success?

Or are you spending energy on things that aren’t actually paying you back with any ROI?

The best of the best constantly evaluate this. They focus on what “transfers.”

Being busy and being effective are two completely different things.

“Don’t mistake activity for achievement.” - John Wooden

 Easy Easy,

-Luke Falk

See you next Monday!