As a difference maker, you can’t have the need to be understood. 

If you’re going to do something big—something extraordinary, something in the top 10–1%—one thing you can count on is this: you won’t be understood.
People won’t get you. And that’s part of the deal. 

Most people live “normal” lives. And if we’re honest, normal is often broke, unhealthy, unhappy, and unfulfilled. So, when you decide to break the mold, you can expect the Mexican crab effect—people trying to pull you back down to where they’re comfortable. 

They won’t understand your thinking.
They won’t buy into your vision.
And that’s okay. 

Most people are stuck in boxed-in thinking, repeating scripts handed down to them or reinforced inside their echo chambers. Thank goodness those people weren’t in charge when difference makers like Henry Ford, Thomas Edison, Steve Jobs—or any great entrepreneur—came along with a dream. 

You must be extremely careful who you listen to and what you allow into your mind.
If your need to be understood outweighs your need to see your vision through, you’ll be handicapped by the peanut gallery—people who simply aren’t tuned to your wavelength. 

If you truly want to make a change…
If you want to be the difference…
If you want to live the life you’ve imagined for yourself… 

Then you only need to be understood by one person: you. 

You’ll be called delusional, crazy, unrealistic.
Those are all healthy signs that you’re breaking free from the psychosis of mediocrity that traps so many people. 

How many people never pursued their burning desire because they were afraid of how they’d be viewed? How many worried more about fitting in than being okay being the outcast? 

“Big” Looks Different for Everyone 

Big doesn’t always have to be loud or externally impressive. It doesn’t have to wow the marketplace or earn applause. Sometimes big is quiet. It’s following your intuition. Beating to your own drum. Creating financial freedom on your terms. Refusing to go with the crowd and instead trusting your inner compass. 

For others, big is visible. It’s the bold swing. The public pursuit. The idea that changes an industry, a program, or a marketplace. 

What defines big isn’t how it looks to others—it’s whether it’s honest, intentional, and aligned with who you are and what you’re here to do.  

If it requires courage…
If it asks you to go against the grain…
If it demands ownership and belief when no one else sees it yet… 

Then it’s big enough.
And it’s worth going all in. 

So what’s the key to going for it? 

Four things: 

1. Know what you want – “Want what you want,” as Strategic Coach founder Dan Sullivan and behavioral psychologist Dr. Benjamin Hardy say—unapologetically pursuing your desires without needing to explain them. 
2. Be secure enough in yourself that you don’t need the masses to believe in your vision. 
3. Surround yourself with the right people –Those who expand your thinking and help bring the vision to life. 
4. Act – "A dream without action is just a wish.”  

Go “All In” 

Pass the pillow test before our inevitable eternal sleep.
When your head hits the pillow at the end of this life, will you know you emptied the chamber?
That you gave it everything you had?
That you went “all in” for it. 

Easy Easy,

-Luke Falk

Happy Holidays! See you next Monday!