Support Hilinski's Hope.
As Tyler’s teammate at Washington State, I’m proud to stand alongside Hilinski’s Hope to honor his legacy and strengthen student-athlete mental health. Tyler was an amazing young man who everyone on our team admired. His loss profoundly impacted us all and created a paradigm shift in my own life. Someone I once saw as a competitor in the QB room became, through tragedy, a reminder that sports are about people first. It rocked me to my core and continues to challenge me to reflect on how I approach others today.
That experience drives me to do my part in helping athletes access the tools and support they deserve. Having lived the pressures athletes face, I’m proud to share my book, The Mind Strength Playbook — a resource to help them thrive not only on the field but also off it.
For this cause, 100% of my proceeds from books purchased through the links on this page I will personally donate to Hilinski’s Hope.
I am honored to partner with Hilinski’s Hope to equip athletes with Mind Strength skills, contribute to their mission, and play a small part in carrying forward Tyler’s legacy.
What People Are Saying:
Kurt Warner
Pro Football Hall of Fame & Super Bowl Winning Quarterback
"As an athlete I am used to having a playbook. A plan laid out giving me direction on how we are going to attack a problem or an opponent. This has become commonplace for me from a physical perspective, but I’ve never had a playbook for my mental state of mind. The Mind Strength Playbook changes all that. Luke Falk does a great job of laying out a detailed, practical plan, & giving personal examples, to make sure you are as prepared mentally as you are physically! Oftentimes the difference between the greats & everybody else, is their mental fortitude! The Mind Strength Playbook is designed to make sure you are prepared mentally to chase greatness!"
Dr. Matt Rhea
Former Director of Sports Science for the Alabama Crimson Tide & the New Orleans Saints.
"I have worked at every level of athletics and I have seen how much mental strength can impact performance. The Mind Strength Playbook is an incredible tool to help athletes maximize their performance and I can’t think of a better messenger than Luke Falk, based on his life and sports experiences, to teach these skills. This is a must read for athletes, coaches, and parents!"
Jason Stacy
World-Renowned Performance Coach and Thought Leader.
"Luke Falk is spot on with his insights and the core message that Mind Strength is about the ability to master your inner world so you can handle anything in the external world. It's applicable not only in sports but also in life."
Bruce Tollner
Sports agent/attorney for College/NFL players and Coaches. CEO - OG1 Athletes & OG1 Coaches
"In working with top professional athletes, I’ve seen firsthand the value and significant impact of the right mindset. The Mind Strength Playbook is an outstanding resource for athletes, coaches, and any high performer who wants to train their mind with the same intensity they train every other part of their game. Drawing from his own personal experiences, Luke Falk brings these skills and tools to life and, most importantly, provides a clear roadmap for how to apply them and anchor them into both the reader's sport and life."
Trey Scott
Agent for college and NFL coaches/front office personnel; former NFL executive.
"Luke’s lessons and real-life experiences uniquely bridge sport and life. As somebody immersed in the day-to-day of sports, I frequently draw from his teachings… for my clients, for my children, and for my own personal goals. Luke has been instrumental throughout my professional transition and success - I am beyond excited for him to share this book with the world."
