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Master Your Mind. Elevate Your Game.

You’re chasing excellence—but your mind keeps getting in the way. I know what it feels like to work relentlessly yet still doubt yourself when it matters most.

Mind Strength Training gives you an edge where it truly counts: your inner world. It turns pressure into poise, doubt into certainty, and big moments into opportunities.

Win the inner game and the outer scoreboard will follow.  

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FREE: Manage Game Stress & Nerves

Nerves are the #1 reason athletes underperform — and the top thing coaches struggle to fix.

Get instant access to the first two coaching videos from my Manage Game Stress & Nerves series — completely free.
Learn proven tools to stay calm, confident, and locked-in when it matters most.

Watch the free videos today — unlock the full series anytime.

Get Free Access
 

Meet 

CoachLuke Falk

From walking on at Washington State to becoming the Pac-12’s all-time leading passer and playing in the NFL, Coach Luke Falk has lived the highs and lows of high-stakes performance.

Now, he’s a top Mind Strength Coach who guides high performers to unlock their full potential through strengthening their minds—using his Real Life Experience (RLE) approach to Mind Strength Coaching.

Learn More About Coach Luke Falk

Mind Strength Offerings

Everything you need to master your mind and elevate your game.

Book- The Mind Strength Playbook

Anxiety levels are through the roof. There’s chaos all around — and the real question is: what are you doing for yourself to get through it?

The Mind Strength Playbook is about mastering your inner world so you can handle anything the external world throws your way.

It’s a practical, transformative guide for anyone who wants to strengthen their mind and elevate their game — whether that game is athletics, business, or life itself.

Get the Book

On-Demand Coaching Video- How to Manage Game Stress & Nerves

The #1 thing athletes struggle with — and the top issue coaches want solved.
Learn simple tools to stay calm, confident, and locked-in under pressure.
Access the training anytime, anywhere.

Great for: Athletes & Coaches 

Manage Your Nerves Today

Speaking- The Mind Strength Experience

Dynamic, powerful, story-driven keynotes for athletics programs, universities, corporate teams, leadership events, and high-performance summits.

Coach Luke Falk blends elite-level sports experience, mental performance tools, and personal storytelling to leave audiences inspired, equipped, and ready to take control of their inner world. 

Hire Luke to Speak

Elite Coaching- Mind Strength Mastery

For individuals and teams committed to strengthening their inner world so real performance can follow. Coach Luke Falk teaches the Mind Strength frameworks that builds resilient cultures, quiets internal chaos, and strengthens identity, confidence, and collective performance.

A. 1-on-1 Coaching: High-level coaches, athletes, business leaders & performers. 

B. Team Coaching / Program Development: College teams, professional teams, corporate departments & leadership groups.

Work with Luke

Join the Mind Strength Movement

Your quick, energizing boost to kick off the week with purpose and power. Subscribe to get the Monday Morning Mind Strength Message delivered to your inbox.

LATEST FROM THE BLOG

THE MIND STRENGTH MOVEMENT

Check in each Monday for weekly stories, tools, and strategies to help you master your mind and elevate your life. 

The Cure for Procrastination: Work First. Play Second.

Nov 17, 2025

Mental Prison: Fear and Worry

Nov 10, 2025

The Paradox of Performance

Nov 03, 2025

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